If you’re new to growth hacking and you want to learn more, you’ve come to the right place. Here’s a quickstart guide:
Find a Growth Hacker for Your Startup
In this famous post, Sean Ellis coins the term Growth Hacker to mean “a person whose true north is growth.” The idea is that after a startup has found product/market fit, the next step is to find a scalable, repeatable and sustainable way to grow the business. Rather than hire a VP Marketing, Ellis recommends finding a growth hacker: someone with the ability to take on the responsibility of growth and an entrepreneurial drive. Growth hackers must have the creativity to figure out unique ways of driving growth in addition to testing/evolving the techniques proven by other companies, they have to be disciplined in their process of prioritizing ideas and analytical enough to know which tested growth drivers to keep and which ones to lose. Read more
Growth Hacker is the new VP Marketing
Andrew Chen’s post first made the term Growth Hacker popular. In it, he talks about how growth hackers are a hybrid of coders and marketers, people who look at the traditional question of “How do I get customers for my product?” and answer with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. In this post, Chen also reverse-engineers a really clever Airbnb “Post to Craigslist” feature that lets users post their Airbnb listings directly to Craiglist in order to get much more exposure. Because of the technical expertise required to execute this kind of integration, Chen’s conclusion is that a traditional marketer would never have come up with it or even known it was possible. Read more
Startup Metrics For Pirates
Dave McClure is one of the earliest startup marketers with a quantitative and analytical bent. In this talk, McClure lays the foundation for the growth hacking funnel with the infamous AARRR metrics – Acquisition, Activation, Retention, Referral, and Revenue. Acquisition is about getting potential new users to come to our site. Activation is about actually turning them into users. Retention is about getting someone to come back and become an active user once they’ve signed up. Referral is about getting active users to refer their friends. Revenue is about monetizing active users. Each of these steps has its own strategies for increasing conversion, the key is to identify one or two target metrics and test, test, test. This presentation really is a must watch for any growth hacker. Watch it
How did Mint acquire 1.5m+ users without a high viral coefficient, scalable SEO strategy, or paid customer acquisition channel?
Mint is a great growth hacking case study, and in this Quora post, Jason Purtorti, Lead Designer at Mint, covers some of the creative ways approaches Mint took to getting new users. Mint’s blog and original content played a big role. They built a page for every personal finance-related query on Google and optimized each one for conversions. Other strategies that Mint followed included PR, content partnerships, distribution deals, email marketing, and creating conversations with customers on Facebook and Twitter. Read more
Growth Hacking: Lean Marketing for Startups
In this workshop series, originally organized at General Assembly, I review some of the most famous growth hacking case studies and provide a framework for thinking for thinking critically about the problem of user growth at a startup. I cover growth hacking best practices like mapping out your user flow, setting up the growth hacking funnel, identifying bottlenecks, and setting up a proper A/B test. Then I cover some of my favorite growth hacks, like Highrise’s person testimonial landing page, OKCupid’s OKTrends blog, Path’s app download texts, OKCupid’s onboarding tour guide, Twitter and Quora’s weekly digest emails, and Dropbox’s incentivized referral program. Read more
Have you seen any great growth hacking resources that people should know about? Post them in the comments below.