wolfofwallstreetsales

In tech, we love to demo. On top of that, our culture glamorizes the great sales pitch that leads to a close. In Wolf of Wallstreet, Leonardo Dicaprio was blessed with knowing that money was his exact customer’s pain – the challenge is, you aren’t. As a CEO, Founder, VP Sales or any type of of Growth...

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This is a guest post from Ryan Holiday. It's an abridged excerpt from the first chapter of his best-selling book "Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising" and course Growth Hacker Marketing. -- You know what the single worst marketing decision you can make is? Starting with a product nobody wants or nobody needs....

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This is a guest post from Ryan Kulp, a musician turned startup marketer. Ryan is the Director of Growth at Keychain Logistics, a Ycombinator alumni company, and was previously a freelance sales hacking consultant. -- Even with a great product, team and culture, growing a business is really hard if you can't find qualified prospects to onboard. If...

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creatingviralcontent

  Konichiwa fellow growth hackers. My name is Sam Parr and I run Hustle Con, the badass August 1st conference located in San Francisco where we bring together the greatest hustlers so they can tell their story and teach you how they did it. The great part? Each speaker is a Founder of an immensely successful tech startup...but...

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linkedingrowthhack

My company Fedora helps people start their own online school. Like any other web product, we have a percentage of people that successfully sign up for an account and people that abandon our website. We spend a lot of time trying to understand the second segment — what is different about the people that are NOT signing up for our product?...

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